Aston Martin celebrates Pride Month with support for LGTBQ+ community

The Aston Martin F1 team has pledged its support for the LGTBQ+ community during Pride Month with a month-long campaign based on a series of social and community initiatives.

The Silverstone-based outfit has partnered with Racing Pride, an innovative movement launched in 2019 to promote LGBTQ+ inclusivity within the motorsport arena, whose logos will feature on the bodywork of Aston’s AMR21 at the French Grand Prix later this month.

“Aston Martin is committed to being a safe and inclusive environment for the LGBTQ+ community, and our alliance with Racing Pride enables us to further that ambition – for our staff on both a personal and professional level,” said Aston Martin team boss Otmar Szafnauer.

“Working alongside our friends at Cognizant, we’re delighted to be able to communicate a more pro-active stance – especially across Pride Month – but we’re committed to equality within the organisation, and this is a measurable step for us to undertake to showcase that determination.

“Additionally, we hope our engagement with this issue will act as a beacon for the rest of the motorsport world to follow our example.”

Aston Martin’s campaign naturally aligns the outfit with Formula 1’s own #WeRaceAsOne diversity and inclusion initiative launched in 2020.

“This landmark partnership between Aston Martin and Racing Pride will have a widely felt positive impact for the LGBTQ+ community,” stated Racing Pride co-founder Richard Morris.

“We look forward to continuing to work closely with the team as it constantly strives to create an inclusive culture in which all team members are respected, empowered, and valued.

“The commitment of Aston Martin to be a leader in creating true equality – which this partnership represents – will be a source of inspiration to the LGBTQ+ community within the sport, among its global fanbase, and in broader society.

“It marks a hugely significant step in Racing Pride’s journey to positively promote LGBTQ+ inclusion through motorsport.”

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